Acqua di Parma

BBA is invited by the LVMH group to participate in the restricted competition for the design of the new concept for Acqua di Parma Brand. The idea was to convey the essence of the brand through the typical colors and italian character of the city of Parma. BBA proposed a reinterpretation of archetypes of the arch and the cloister, typical of the Renaissance buildings, using them to define space and the display of products.