Type Temporary Store Location Piazza San Babila, Milan Year 2023

BBA STUDIO and the Diesel Store Planning & Interior Design Office have joined forces to create a new temporary store. The location is situated next to the Diesel Flagship store in San Babila, Milan and is scheduled to remain open for one year. Conceived as an engaging setting, it has been designed to offer an immersive experience as a multisensory artistic concept rather then a conventional retail establishment. The walls, floor, and ceiling are cladded with textured crushed silver fabric. The sensory experience is futher enriched by the presence of crystal resin accents, as well as suspended light boxes that intensify the reflective shine. Silver platforms, wraped in materials reminiscent of mylar balloons, showcase the 1DRbag collection.

Photos courtesy of Diesel

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