Paul & Shark

Type Boutique Location Via Condotti, Rome Floor area 130 sqm Year 2022

BBA research into the brand identity in order to find the key elements that make the brand recongnizable and relatable. BBA borrowed some elements form the boat world and transformed them into furniture and decorations. According to the brand’s marketing strategy great attention has been given to the green economy, so that all the chosen materials meet the sustainable standards.

Photos by Barbara Ballabio

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