Type Temporary Store Location Piazza San Babila, Milan Year 2024

BBA STUDIO and the Diesel Store Planning & Interior Design Office have joined forces to create a new temporary store. The location is situated next to the Diesel Flagship store in San Babila, Milan. The store opens with a new dress. Since February 14, 2024, is entirely wrapped in white industrial foam that creates a three-dimensional texture and captures attention for its uniqueness. Not only walls, floor, and ceiling, but also the shelves are coated with the same treatment and display the capsule collection created exclusively for the Denim Takeover space.

Photos courtesy of Diesel

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